TRUE valuation solutions: Delivered

About Us



TRUE Fair Value (TFV) aims to provide business valuations solutions that are based on a thorough understanding of our valued clients' needs and objectives. Once an understanding is established, specifically tailored valuation solutions are developed that are based on a deep understanding of the core issues, potential business impact, and possible future challenges. 

We provide solutions that are straight forward, logical, and unambiguous. Based on the depth of experience, technical skills, and professional judgement; we aim to minimize the complexity involved in various valuation engagements. 

TFV was founded by Bilal Zeeshan who has over a decade of experience in providing valuation consulting services to a wide variety of clients in a diverse set of industries across North America, Europe, and Asia. Prior to founding TFV, Bilal was a Senior Manager in KPMG Switzerland, where he spent 2 years developing valuation products and providing trainings to the Swiss practice while serving some of most esteemed Swiss multinationals. Prior to that, Bilal spent over 8 years in the Los Angeles office of KPMG US as a member of its Economic & Valuation Service practice. 

Bilal holds Masters of Business Taxation, BS Finance, and BA Philosophy from the University of Southern California. Bilal is a licensed (limited) CPA in the State of California.   


Accounting Valuations: under both the US GAAP and IFRS: 

  • business combinations / purchase price allocations
  • goodwill and intangible asset impairments 
  • impairment of long-lived assets 
  • equity awards and share-based compensation
  • fresh-start accounting 
  • intellectual property valuations 
  • portfolio valuations 
  • debt instruments valuations
  • long-term incentive plan (LTIP) award valuations 
  • audit support

Tax Valuations: for tax, estate and gift tax, and transfer pricing purposes: 

  • purchase price allocations
  • business valuations and legal entity valuations 
  • tax planning and restructuring 
  • intellectual property / intangible asset 
  • cheap stock under Section 409(a)
  • tax review support

Strategic Valuations: for management planning and analyses: 

  • dispute / damages valuations 
  • pricing analyses 
  • pre-deal purchase price impact analyses 
  • minimum share price 
  • M&A support 
  • IPO support



  • business valuation and fair value trainings 
  • financial modelling 
  • custom built models for in-house valuations


Drop us a line!

True Fair Value, San Jose , CA, USA

(310) 876-2872